KOAL
BRAND IDENTITY
Client
Koal Skincare
Year
2023
Duration
1 Month
role
full brand creation
the challenge
KOAL is the perfect balance of soft and strong. The brand needed to feel as premium and refined as the products they create. We stripped away the noise and built a minimal, delicate design that mirrors the natural botanicals at the heart of their range — clean lines, airy spacing, and understated elegance. To balance that softness, we paired it with bold, confident typography — a visual nod to their hero ingredient: rich, powerful charcoal.
the brief
The brief: natural. minimal. bold.
the result
The result: a refined identity that embodies KOAL’s ethos — rooted in nature, powered by impact.
