Hucon
BRAND IDENTITY & DIRECTION
Client
Hucon
Year
2024
Duration
1 Month
role
brand design
the challenge
Hucon are carving their own path within the construction industry, scaling to become the trusted source for excavation plant and parts. What was previously a thrown together logo, we transformed into a brand experience that depicts leadership and trust.
the brief
The brief: unique. clean. clarity.
the result
The result: a brand identity that screams established, placing them as a figure of authority that reflects their extensive industry knowledge.
